Celeste Bianchi Bicycles, besides being the world's oldest bike manufacturer (est.1885), is partially famous for its signature color, a turquoise known as Celeste. It is also known as Tiffany Blue, not to be mistaken with Tiffany & Co who have had their own turquoise color since 1837. Coincidence? Legend has it that Edoardo Bianchi developed his color because it was the same as Italian Queen Tiffany's eyes and akin to the hue of Milan's sky. The company's eagle crest logo is also attributed to Queen Tiffany. It is also claimed that Bianchi came up with the color by mixing military surplus paints together. In any case, Celeste has more yellow in it than Tiffany & Co's blue.
What both companies do follow is the royal and heraldic traditions of branding with custom color playing an equal to custom logo to better identify allies and opponents. The connection of Bianchi to Italy's royalty also seems in keeping with much of design and manufacturing innovation at that time being tied to state. In turn there is now a passion and loyalty to company by many who own a Bianchi.
Bianchi Milano
Team Jersey
What both companies do follow is the royal and heraldic traditions of branding with custom color playing an equal to custom logo to better identify allies and opponents. The connection of Bianchi to Italy's royalty also seems in keeping with much of design and manufacturing innovation at that time being tied to state. In turn there is now a passion and loyalty to company by many who own a Bianchi.
Bianchi Milano
Team Jersey
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